Content Marketing Beginner? Here’s what you need to know

Though a lot has been said and discussed about content in the past few years, people are still

alienated with the power of content for their business. As a web development company in
India, we often work with clients who are unaware and wonder how good content can
contribute in their business marketing.

Here are the current content marketing stats by Slideshare.

With so much content already on the internet by their contemporaries, it is somehow difficult  

to figure out from where to start. But the misconception that quantity of content overlaps
everything else doesn't always stands true.

Source: IKF

If you are new to content, here are a few things you should now:

1. Creating good content is as important as distributing it.
Unfortunately, good content doesn’t promote itself if not handled at an initial state.

Though, Google’s intent feature has been working strongly with the Panda algorithm, you
still need a strategy to move forward with.

2. It is about taking baby steps. Since your business is new and your competition
have been way ahead of you in creating and distributing content, you can still catch up.
No matter where you stand today, with the right kind of content, you can be seen up
in the charts.

3. Content is for the long run and is solely responsible to attract interested buyers to
your service, by offering them value in exchange. Content is not a sales pitch. Creating good
content is not just a matter of minutes where you have to fetch the interested buyer and
make a deal.

Source: Jeff Bullas

Here’s why content is considered as the king:

1. It is cost effective:

Unlike any their marketing method, you don’t have to put up hoardings and spend a bomb
in advertising. You can be sitting at the corner of your desk and influencing millions
of people around the world with minimalist budget.

2. Permanence and scale

Assuming that you are creating evergreen content, your content will become an asset for
your business, constantly yielding results for you. Another thing is that content marketing
is highly scalable. This simply means that you can start from an entry level today
and steadily increase your budget as you go.

3. Multi-use functionality

Content marketing doesn’t end content creation and distribution, it can be used to run other
marketing strategies as well like SEO, email marketing and social media marketing.

This is a short list of some of the most important ingredients:

On-site blog posts. Aim for a long, well written piece when you are starting out

a new campaign with lots of multimedia content like videos and images. Since you are 

just starting out, try to do different types of content and see how your audience responds to it. 

Guest posting. Guest posting can never get old. Posting content on websites that have a

traffic is a good idea. Make sure you’re featured on at least a handful of external sites.

Posting on Social Media. Send regular updates on your social media account to

reach a wider audience. It’s free and just takes only a few minutes.

Audience Support. To make your marketing strategies to work, it is important to have
an audience that appreciates your work. Ask for their support and send out posts asking them
what kind of content do they want to see.

Other than all the factors above, it is important for you to make efforts in SEO and other
complementary strategies to get the best results. Creating good content is hard but with
the right strategies you can nail any other type of traditional marketing methods
without increasing your budget.

How the Content Delivery Network affects your site’s SEO?

Over the past few years, developers have been talking about the Content Delivery Network in websites. With so many improvements in the technological sector, CDN has added a great source of user experience by making the loading speed of websites much more faster.

What is a Content Delivery Network?

A Content Delivery Network increases the speed of your website by making a copy and hosting it on servers that are strategically placed all around the globe.

Source: Neil Patel

Here’s a real world example of how it’s done:

Your website is hosted in India but people from United States want to access it. If there is only 1 server operating your website, people living in America will have to wait for the server in India to load your website.

It is quite obvious that this process will take a longer time and users will have to wait longer time than your competitors while using your website.

According to an analysis performed by an independent agency, users have a wait span of about 3 seconds. If your website fails to load within this time period, you are surely losing out of traffic on your website.

The solution to this problem is Content Delivery Network (CDN)

With CDN people from anywhere in the world can access your website through their “Distributed Data Centers”.

This increases the loading speed of your website without adding the complication of an unnecessary code.

How can you improve your website’s SEO with CDN

Now that we have briefed you about how CDN works, let’s talk about how it will affect your search engine rankings.

Though CDN is not the only thing that’ll increase the search engine rankings of your website, it is one of the most important features.

Google and Bing crawls the pages over the web and if your website loads faster, the credibility of the page increases. This helps in making the content more widely available with faster indexing.

With the loading speed of your website, CDN also improves the quality of your delivered content. It makes sure that there is no change in the website versions delivered in different locations. Though CDN makes a cache your web page, regular updation is also maintained in the system. This simply means that people in India will have a similar view of your website as people in US.

All these factors help in increasing the rank of your website on search engines like Google, Bing, and Yahoo.

WP Superstars have listed other reasons to use CDN:

A user friendly website is a must for every online business. So, it is safe to say that every business website needs CDN.

If you are a business that wants to improve your search engine rankings, connect with ILLUMINZ to know more about the best techniques that work on the web.