Wednesday, January 24, 2018

How the Content Delivery Network affects your site’s SEO?

Over the past few years, developers have been talking about the Content Delivery Network in websites. With so many improvements in the technological sector, CDN has added a great source of user experience by making the loading speed of websites much more faster.
What is a Content Delivery Network?
A Content Delivery Network increases the speed of your website by making a copy and hosting it on servers that are strategically placed all around the globe.
Source: Neil Patel
Here’s a real world example of how it’s done:
Your website is hosted in India but people from United States want to access it. If there is only 1 server operating your website, people living in America will have to wait for the server in India to load your website.
It is quite obvious that this process will take a longer time and users will have to wait longer time than your competitors while using your website.
According to an analysis performed by an independent agency, users have a wait span of about 3 seconds. If your website fails to load within this time period, you are surely losing out of traffic on your website.
The solution to this problem is Content Delivery Network (CDN)
With CDN people from anywhere in the world can access your website through their “Distributed Data Centers”.
This increases the loading speed of your website without adding the complication of an unnecessary code.
How can you improve your website’s SEO with CDN
Now that we have briefed you about how CDN works, let’s talk about how it will affect your search engine rankings.
Though CDN is not the only thing that’ll increase the search engine rankings of your website, it is one of the most important features.
Google and Bing crawls the pages over the web and if your website loads faster, the credibility of the page increases. This helps in making the content more widely available with faster indexing.
With the loading speed of your website, CDN also improves the quality of your delivered content. It makes sure that there is no change in the website versions delivered in different locations. Though CDN makes a cache your web page, regular updation is also maintained in the system. This simply means that people in India will have a similar view of your website as people in US.
All these factors help in increasing the rank of your website on search engines like Google, Bing, and Yahoo.

WP Superstars have listed other reasons to use CDN:
A user friendly website is a must for every online business. So, it is safe to say that every business website needs CDN.
If you are a business that wants to improve your search engine rankings, connect with ILLUMINZ to know more about the best techniques that work on the web.